About the course

A Value Engineer is tracking startups in business incubators and acceleration programs, providing expert and mentorship support to the startup with the goal of effectively developing the team, product, and business. The Value Engineer possesses a methodology that helps the team realize and design the value of the product/service for the user, improve the economics, find a business model, and systematically build the process of identifying and implementing growth points in the business, minimizing the amount of resources expended.

Course authors:

  • Dmitry Samitin (Latvia);
  • Ruslan Kuzminov (United States);
  • Alexander Eremeev (Portugal);

The course combines the most effective approaches of mentoring, coaching, psychological practices, and utilizes a proprietary methodology for addressing constraints and growth points in business.

In their work, the Value Engineer utilizes methods of qualitative (problem-oriented, context, solution-oriented interviews, hallway and UX tests) and quantitative (A/B tests, surveys) research, Theory of Constraints (TOC), Data-driven decision-making (DDDM), Coaching, and facilitation tools for working with the team.

The Value Engineer observes the team's work from the sidelines and does not directly participate in its activities and business processes.

This is an intensive online course, spanning 15 weeks, with 70% of its content dedicated to practical sessions. Instructors are practicing Value Engineers with extensive experience working with startups, funds, and corporations.

The course is divided into several key components:

working with startup’s product (product discovery process);

working with product vision and founder's and team members' motivation;

unleash entrepreneurship potential and forming entrepreneurship behavioral;

working with the leaders and their teams;

In this course, you will master:

Analyzing businesses and products' business models;

Identifying constraints and growth points;

Planning experiments and hypotheses testing;

Launching new products or startups under uncertainty;

Developing and setting goals;

Asking effective questions;

Launching new products or startups under uncertainty;

Supporting product discovery and development processes ;

Main knowledge keywords of the course

  • Startup Acceleration Tracking;
  • Strategic Resource Optimization;
  • Business Process Enhancement;
  • Data-Driven Decision Making;
  • Risk Reduction & Team Management;
  • Coaching & Psychological Insights;
  • Corporate Business Development;
  • Growth Hacking
  • Product management
  • Lean Startup

What You Will Get in this Course.

This course offers practical skills and in-depth knowledge in guiding startups and businesses, focusing on how to help them grow successfully. You will learn to manage risks, support organizations, and use effective tracking methods, equipping you to make a real difference in the success of multiple teams  Acquire a new, promising profession;

  • Acquire a new, promising profession;
  • Organize and refine your existing knowledge;
  • Transform years of experience into a practical methodology;
  • Gain a solid methodological foundation;
  • Elevate qualifications;
  • Increase rates and enhance work quality;
  • Boost lifetime value;
  • Access tools for effective team collaboration;
  • Expand your client base, and explore new markets;
  • Acquire insights and experiences to reduce risks when selecting startups/projects for investment.
  • Project to product transformation for leaders



Product Tools

- Product Development Framework

- Qualitative and Quantitative Research

- Formulation of hypotheses (qualitative, quantitative, strategic, tactical)

- Hypothesis generation and prioritization

- Rules and principles for conducting experiments (including HADI cycles)

- Goal and task formulation, method selection, structuring, data collection, result analysis

- Formulation of interview questions

- Formation and Description of Target Audience

- User sample formation and filtering

- Types and structure of interviews, problem-focused interviews

- Analysis and interpretation of interview results

- Designing product value and forming value propositions

- MVP design (as a subset of an experiment), types of MVPs, key considerations during experiments

- Analysis of MVP experiment results

- Conducting value interviews

- Economic modeling (Unit Economics)

- Development of key metrics

Tools for Mental Work

- The Pyramid of Logical Levels by R. Dilts - Query clarification technique - Socratic communication - Vision formation technique - Personal development plan creation - Resolving deadlock situations - Diagnosis, problematization, focus setting

Structural Tools

- Types of sessions (diagnostic, strategic, team meeting, etc.)

- Types of processes, session structure, working with teams, aiding in discovery and delivery, regular tracker team collaboration

- Accelerator, incubator, corporate innovation process (essence, structure, tracker's role, interaction with the platform and the team, process organization, expected tracker's outcomes)

- Tracking strategy: how to organize team work throughout the entire cycle, considering internal, external, current, and future constraints

- Structural tools: TRIZ, Theory of Constraints, Six Thinking Hats

Team Tools

- Team performance diagnosis by Dreikurs-Sibblet

- Conflict resolution techniques

Tracker's Work Specifics

- Value Engineer's

- Differences in Value Engineer's, external startup teams, and top managers

- Overview of corporate work specifics

- Common challenges for beginners and recommendations

Framework Presentation

- Homework: Lead your personal project (team) throughout the course, applying acquired knowledge and tools in practice. Consider potential collaborations within the course.


Our specialists can assist in finding a project (team) if difficulties arise.



Duration 120 academic hours
Start 01 March 2024
Tuition fee 2000 Euros
Lectures Online participation
E-mail value@isma.lv
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