INTERNATIONAL ONLINE SCHOOL
«Business Processes and Marketing in the Field of Tourism:
Modern Cases of Ukraine and EU Member States»

October 07-18, 2021
Ukraine - Croatia - Azerbaijan - Poland - Latvia


National University “Yuri Kondratyuk Poltava Polytechnic” - Ukraine
University "North" - Croatia
Odlar Yurdu University - Republic of Azerbaijan
Bialystok Polytechnic - Republic of Poland
ISMA University - Latvia


International Online School is dedicated to the development of professional qualities and competencies in fields of tourism, marketing, entrepreneurship, business planning, startup activities. Such competencies are relevant in today's business environment, both nationally and internationally. The International Online School provides a unique opportunity to gain new experience and improve skills in these areas, by improving international relations, and by building a basis for close cooperation in the area of higher education. The online school program includes interactive lectures, workshops and discussions.

International Online School is focused on students of specialties: 242 "Tourism", 075 "Marketing", 076 "Entrepreneurship, trade and exchange activities".

The language of communication is English.


THE ONLINE SCHOOL PROGRAM

October 7 (Thursday)
12:00 - 15:00 The official opening of the International Online School
Acquaintance of participants with the program and regulations.
Free discussion on the school’s topics
October 8 (Friday)
15:00 - 16:20 Module 1. Modern tourism as a business area: essence and characteristics
16:30 - 17:50 Teaming (formation of students’ groups), appointment of mentors, acquaintance with individual creative task
On individual schedule Coworking in groups, personal work on the study of educational materials and cases
October 9 (Saturday)
10:00 - 11:20 Module 2. Innovations in marketing: abilities and implementation for tourism policy
11:30 - 12:50 Work with mentors on individual creative tasks
On individual schedule Coworking in groups, personal work on the study of educational materials and cases
October 11 (Monday)
15:00 - 16:20 Module 3. Tourism market infrastructure and marketing mediation
16:30 - 17:50 Work with mentors on individual creative tasks
On individual schedule Coworking in groups, personal work on the study of educational materials and cases
October 12 (Tuesday)
15:00 - 16:20 Module 4. Application of business analysis and business planning in tourism
16:30 - 17:50 Work with mentors on individual creative tasks
On individual schedule Coworking in groups, personal work on the study of educational materials and cases
October 13 (Wednesday)
15:00 - 16:20 Module 5. Organization and implementation of tourism Startup projects
16:30 - 17:50 Work with mentors on individual creative tasks
On individual schedule Coworking in groups, personal work on the study of educational materials and cases
October 15 (Friday)
15:00 - 16:20 Module 6. Marketing policy and communication with the consumer in the tourism business
16:30 - 17:50 Work with mentors on individual creative tasks
On individual schedule Coworking in groups, personal work on the study of educational materials and cases
October 16 (Saturday)
10:00 - 11:20 Work with mentors on individual creative tasks
On individual schedule Coworking in groups, personal work on the study of educational materials and cases
October 18 (Monday)
15:00 - 16:20 Presentation of student group’s projects, joint discussion on the obtained results.
16:30 - 17:00 Summarizing the work of the International online school
17:00 Certificate award ceremony

* Changes are possible in the program

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