A graduate of the program will be able to:
- Develop and implement website and digital technology projects.
- Create promotional materials for marketing tourism products.
- Design and execute online strategies for promoting travel services.
Skills Acquired
Students enrolled in the Business Administration in Tourism program gain a solid foundation in entrepreneurship and tourism. Those specializing in Digital Technologies in Tourism will develop expertise in:
- Team Management & Soft Skills – Effectively organizing teamwork through the development of leadership and interpersonal skills.
- Graphic & Media Design – Utilizing computer programs to create graphics, interactive content, and media advertisements.
- Web Design – Learning the principles of designing user-friendly and visually appealing websites.
- Web Development – Mastering the entire website creation process, including working with CMS platforms.
- SEO & Digital Marketing – Developing strategies to promote businesses online and maximize returns on advertising investments.
- Internet Advertising – Understanding how to optimize revenue through digital advertising.
- Project & System Planning – Gaining proficiency in tools such as AXURE, MS Project, and MS Visio for project planning and execution.
This program equips students with the skills and knowledge to thrive in the digital tourism industry.
